joshua here
Bladetec logo mark
Future Computing Now

Bladetec Ltd.

Bladetec was a leading disruptor in cyber security. Based in London, they designed/built ultra-secure computing systems for the likes of the Ministry of Defence, Metropolitan Police and NATO.

  • Brand DNA
  • Brand Identity, Story and Taglines
  • Executive Creative Director
  • Wrote All Content
  • Web UX/UI
  • New Product Development

Bladetec and the Power of Less: Manifesto

Brand Guidelines


Williams Formula 1 Racing

"What does it have to do with selling software?"

...said our CMO. The challenge was to tell the story of Williams Martini Racing, the oldest non-corporate team in F1. Williams wanted us to highlight their Advanced Engineering business, where they channeled groundbreaking technology from the racing circuit into products across many industries. With DIKO Creative as our agency, we crafted a highly interactive storytelling site--

that sold software without talking about software.

  • Creative Direction 
  • UX/UI
  • Wrote all content
  • Video scripts
  • Media-rich blogs
  • Social media campaigns