From top-selling customer to longtime consultant on brand promise & best practices.
eBay We Are Twenty
Show opener for 20th Anniversary celebration. A return to their earlier state of grace; reclaiming the company's DNA.
20th Anniversary celebration. Recognizing eBay sellers as the voice of the brand.
eBay Sellers Are Here for You
Trust marketing campaign to bring sellers back to the platform.
Vault Wholesale distinguished itself in a commodities category on eBay (coins and bullion) with a David vs. Goliath approach, injecting personality, humor and a human face at every touch point.
From hand-written 'I love you' letters to first-time customers to its (in)famous Crappy Series, the boys built an enduring brand on the world's most-demanding marketplace and still earn 100% feedback to this day.
Copyright © 2020 Joshua Abramson - All Rights Reserved.
I love you. Yes, you.