Vault Wholesale distinguished itself in a commodities category on eBay (coins and bullion) with a David vs. Goliath approach, injecting personality, humor and a human face at every touch point.
From hand-written 'I love you' letters to first-time customers to its (in)famous Crappy Series, the boys built an enduring brand on the world's most-demanding marketplace and still earn 100% feedback to this day.
