joshua here

eBay and PayPal

From top-selling customer to longtime consultant on brand promise & best practices.

eBay We Are Twenty

Show opener for 20th Anniversary celebration. A return to their earlier state of grace; reclaiming the company's DNA.

  • Strategy, content, tagline, talent; with Instinctif Partners

20th Anniversary celebration. Recognizing eBay sellers as the voice of the brand.

  • Strategy, content, tagline, talent; with Instinctif Partners

eBay Sellers Are Here for You

Trust marketing campaign to bring sellers back to the platform. 

  • Strategy, content, talent

Vault Wholesale distinguished itself in a commodities category on eBay (coins and bullion) with a David vs. Goliath approach, injecting personality, humor and a human face at every touch point.


From hand-written 'I love you' letters to first-time customers to its (in)famous Crappy Series, the boys built an enduring brand on the world's most-demanding marketplace and still earn 100% feedback to this day.

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